To ensure that this doesn’t happen to you and to give you the best chance of success – I urge you to digest the key issues for social media selling detailed below. By the end of this chapter, you will have a firm understanding of what kind of approach works for business on social media, and how to take your efforts in a well-planned, logical direction. Decide which social networks will work best for you.

Buy verified Instagram accounts from us. Unless you’re a big company with the resources to plow full speed ahead into every probably viable social platform, chances are high that you are higher to specialize in one or two “core” social networks first.

It’s better to excel on a couple of social networks then is mediocre on five or six, and while social media is (mostly) free, your time is valuable. Indeed, depending on the type of business you run, not each social media website goes to fit your selling, your audience, or what you are trying to achieve.

To help you decide where to begin, identify which social networks your target audience already “hangs out” or use customer personas and research of social network demographics to judge where you will best be received. Joining Facebook and Twitter is often a given for brands simply because of their sheer size and influence, but more “niche” communities with their own distinctive attributes – still with many immeasurable users, mind you – , might be where you find can make an impact more successfully.

You’ll learn all about what each particular social the network brings to the table as they are introduced in the chapters to come, but to start off, experiment with one or two of social networks wherever you’ll be able to invest some significant time, track your progress, and so either depends on your achievements with them, or steadily begin to experiment with alternative platforms on that you may have further (or better) success. Define and assess your goals.